After living in London for a few years, where I completed my degree in Digital Arts & Advertising at the London College of Music & Media, 2004 marked my return home to Portugal, where my career in Advertising began.
For 8 years I worked as an Art Director for several Advertising agencies.
This was until in 2012 I got tempted to join, what at the time, we creatives would call the "dark side". I got hired by the "client", a brand new startup wine company, for a 3 month freelance project - the mission, to develop their brand from scratch.
Today I still work for that company, which is now associated to some of the largest wine exporters in South America.
Not only I designed the initial brand, the rebrand, and many of their wine labels, for a couple of years I held a position in sales, participating in major international wine fairs, and managing clients from the UK & Scandinavian markets.
A fantastic learning experience, however my heart always belonged to the creative industry, my soul asks for Photoshop and Illustrator, not CRM systems and cold calls. Currently, as the company's Creative Director, I manage the in-house creative department, supervise all branding projects and do some of the design work myself.
Occasionally I still get to enjoy doing some freelance work. The wonders of our times, meaning we can work from, and to anywhere.
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